Commercial Oat Milk Production
Enzyming in the enzyming tanks we add natural enzymes that break the oat starch down into smaller components primarily maltose also called malt sugar which sweetens our products naturally. Oat milk is a plant milk derived from whole oat grains by extracting the plant material with water.
Oatly s debut commercial at this year s super bowl is creating ripples after it was branded the stupidest ad ever aired during the american.
Commercial oat milk production. This is only further emphasized after watching tonight s super bowl ad for oat milk brand oatly. Soon after oste founded the first ever commercial manufacturer of oat milk. Oatly recycled its wow no cow ad that first ran.
Unlike other plant milks having origins as early as the 13th century oat milk was developed in the 1990s by the swedish scientist rickard öste. The bran is then separated from the oats leaving behind the loose fibres. Oat milk has a creamy texture and oatmeal like flavor and is manufactured in various flavors such as sweetened unsweetened vanilla or chocolate.
Oats milk does not contain calcium which is essential for growth and development. A commercial for a non dairy milk product that was banned years ago in another country tried to make a big splash during super bowl lv. 2014 optimized the production of oats milk by enzymatic process and yield for 2 85 kg of oat milk having total solids in the range of 25 01 0 15.
Then if relevant other flavourings and ingredients are added such as vitamins. Fortification of oats milk with calcium is necessary before consumption as alternate for milk. He was researching about lactose intolerance and sustainable food systems when he developed the drink.
He was working as a food scientist at that time at lund university in sweden. The milk is then sterilised before being packaged. During the first stage of the process we mix oats with water and mill the soft mixture in our milling room.
The process begins by measuring and milling the oat grains to separate their outer hull then the grains are mixed with warm. First he sings it s like milk made for humans twice. Worst super bowl ad goes viral and has everyone talking about vegan oat milk.
In the early 1990s rickard oste developed an oat milk base plant beverage. Over 2017 2019 oat milk sales in the united states increased 10 fold and one major manufacturer. We believe that having different opinions is what moves society forward oatly states in response to the comments it has received for its first ever super bowl commercial.
The low budget production has been labelled the worst ad from the super bowl but the company may have had the. It was a commercial that riled up quite a few viewers of tonight s big game but was it all. In commercial oat milk the production process starts with milling followed by enzyming to break down the oat starches into smaller components.
The 30 second commercial starts in an empty field with the ceo of oatly toni petersson playing a keyboard.